How is A2 different from As?

Our A2 project proved to be significantly different to our As project, as there was more planning and research involved this year since we had to analyze different music videos in order to produce a professional looking music video using the features of the genre which we chose. As well as this, we had to do extensive research into cd covers and magazine adverts for our digipack which was also part of our project, which we did not need to in As, since we were producing a film opening and not a music video. There were some similarities however, as we had to produce a storyboard for one of the scenes of our music video, which was made easier by the fact that we already knew how to fill them in since we had learnt about and used for As. Also, we had to complete an evaluation for our music video, which was similar to As since we had to complete an evaluation for our opening sequence of a film in As, and some of the questions we similar to the ones this year. However, filming and editing proved to be more intense this year as we had to film and edit more footage, and we encountered a couple of problems, such as the equipment for the green room not working and Final Cut Pro: the editing software we used, constantly dropping frames on our footage, caused frustration amongst us and slowed the process down.

Overall, There was quite a significant difference from As however, but nothing we couldn't handle, and A2 proved to be more enjoyable than As as we all enjoyed the filming sessions and by being given the independence to get on with our production, we were more relaxed and confident with what we were doing, which is why we were able to create a high quality, professional looking music video.

Three Days Grace - Bully [CREATED IM MEDIA CLASS]

This is our completed music video!

Evaluation: Question 1

For the 1st question, we were asked: In what ways does your media product use, develop, or challenge forms and conventions of real media products?
we decided to take the narrative approach to our music video because the song we chose had a lot of descriptive lyrics that we thought would be good for a music video. Since the song did not previously have a music video for it, this was also a bonus of creating a video to thias song as there was no video we had to compete with. Our music video followed many conventions of the rock genre, for example we worn black clothing throughout our music video to portray anger, which is the stereotypical dress code for this genre. Through our extensive research of music videos of the Rock genre, we were able to incorporate some of the features used in the music videos, for example we used a slow-motion effect similar to the one used in Korn's: Freak On A Leash, to emphasise the bully's anger. Also, we used a few fades to transition to various shots for the band performance as it was an effective way to cut from one shot to another. We decided on using this technique after viewing the video to Avenged Sevenfolds-Nightmare. Furthermore, we used the green screen to create a void effect using the chroma key in editing on final cut pro which is also stereotypical of this genre as may rock artists use the void effect to create the image of being in a separate world from the main parts of the video. It also put a lot of emphasis on the performers, so it gets the audience familiarised with the bands faces to help them recognize the band members easier. As well as this, we created a CCTV effect on the shot of the female bully after the 1st chorus to suggest she is being watched. The idea to do this came from the music video: "Know Your Enemy" by Greenday as similarly, they used the effect to suggest they are being watched by someone who they call the "enemy". The effect we used was effective for our music video since the location for this part of the video was down a dark Backstreet in Manchester, and there generally cameras in dark alleys and backstreets for safety purposes. However, there were various different effects that we used that made our music video different to original rock videos, such as the earthquake effect we used in the opening scene to emphasize the pain that the bully has. Also, we used the earthquake effect to emphasise the Bass in the song as it is quite voilent and powerful and to emphasise the anger and pain that the female bully has when she screams at the audience. By using the Goodwin's theory of the 6 major convenctions of a music video, we beleive we created an effective music video since the lyrics relate to what is going on visually, the use of effects such as earthquake, fades etc, relate the the song as they go with the tempo of the track. Also, we used various close ups in the video: for example, the video opens with a close up which instantly engages the audience with the subject matter and we used a variety of close ups of the band members effectively to display the the audience who they are, so that they will recognise them in future music videos.

If we were to improve this music video, we would probably spend more time focusing on the main Band performane of the music video since we did not get all the shots we wanted to originally have, such as a full band perfomance, due to the limited amount of time we had after encountering in technological issues, etc. because of this, we had to film all the band members seperately, which was not what we originally planned but we still made it fit in with the song.

Posted By Kieran Burke

evaluation question 2 part 1

Question 2) How effective is the combination of your main product and ancillary texts?



Upon creating our poster advertising our music album we started using a black background, this is because it is an obvious stereotype of rock bands with using dark colours. We then put the main graphics, the name of the band and the ginger bread men on different layers so they dont overlap each other and overlaid seperate images over eachother. The gingerbread men image is essential to be put into use so that it shows the audience what to look for if they set out in the shops to buy this product.
Looking at other Posters and adverts for music albums, they sometime show 5star rating and also comment from big music magazines, so in this case we added names of rock music magazines and copied this onto our poster.
In advertising, the 5 star rating would help as we have set the rating between the 4-5 star rating, this in advertisement as it would show the audience that this is a good product and it's worth buying as even the music critics approve of this product.
Also, at the bottom of our poster we have applies the production companies and also added the logo for HMV as it is the leading company in music sales. We also Connected the album to the poster by also adding more of the blue/violet flames in the background of the poster.
We also added the website for the band at the bottom of the poster like most advertisement does also.
The poster would appear as an A4 spread in music magazines, mainly magazines appropriate for the music genre.

evaluation question 2 part 2

We used Photoshop to create the CD cover. Starting with a black background, we applied a suitable image (in this case the images of gingerbread men) and added this image to our CD cover. The reasong for using a black background is because it is very steriotypical of rock band album covers to have the majority of the album coloured black. The image of gingerbread men was used in particular because of the connotation of gingerbread men being something childish and innocent. However, the image displays how the gingerbread men are infact bullies and this puts a good twist to the image as bullying is something more evil and this also links in with the music video with this album as the topic is also about bullies.
We was required to create 4 tiles for our album, the 2nd tile would be where you would desplay some artwork. However it is common for albums to include the music lyrics included in the album, whe have done this also by adding the music video's lyrics to the 2nd to make use of the space available. we also added a second image that connects wityh the 1st tiles image of bully gingerbread men. And to do this i created on Photoshop the image of a headless gingerbread man as the bully victim.
The 3rd tile is the tile in which the cd would be placed. It is here that we added a different graphic of a guitar with flames. This is good for the album as it connecyts with the music genre and is a stereotypical image for rock music. We changed the colour of the flames to a blue/violet colour, this give the flames an "enchanted" look. We thought this would be a nice effect to the graphic.
The 4th tile is the Tile that required the most work. The 4th tile required to show the bar code and production companies. This lead to haveing to do more research into the band to find out the bands producers and production companies. After finding this out we then found logos of google images, and then opened them in Photoshop and applied them to the 4th tile. I also found a very nice image of a sinister looking girl on google images, with some editing of the graphic on Photoshop I applied it to the 4th tile. However, the 4th tile still looked plain so we then decided to aplpy the original albums song list to the back, this would be like any other album you would find on store shelves.

Posted By Dean

our music video analysis

we used many different shots in our music video for example during the bridge we had close ups of kierans face and during one of the verses we have long shots of kieran running all these shots we used were put in place so that we could follow some of the conventions of music videos focusing either on the surrounding area of the main character.

we added a lot of effects such as desturation and the chroma key to create the black and white and also to create the void effect using the green screen. We also made the clips short so that we could have a fast cut rate and a fast transition rate which is another convention of a music video.

The mise on scene such as the costume and location were taken into consideration as the video has a very dark meaning behind it we tried to make our video reflect that by setting some of our video in the back streets of manchester where it looks dirty and gritty had a good reflection on the dirty and gritty sound

evalutation

Question 3: What have you learned from your audiences feedback?

We interviewed a small group of our peers to get some information on what they liked, what they disliked and how we could improve our video.

Positives:

• "the angles during the parts in manchester with the girl and at the begining with the canted angles, also for the green screen where we put close ups of the singer showed good acting and convincing lip sinking at this point."
  

• "I liked the quick cut rate that went along with the beat and helps build up emotions with the audience so i think the viewers felt more connected to the video and the music together"
  

• "I thought the earthquake effects were very well implamented and helped convay the idea that this characters mental state was falling apart also the colour filters where they desaturated the clip with the boy punching the camera it makes him seem like an evil shodow it was really well done"
  
• "The narrative of the video was very creative and it worked increadibly well with the song choice it was very convincing and it matched not only the lyrics but the musics theme"
  

negatives:

• "some of the green screen editing had colour differences like when the singer first appeared you saw the white background but there were some very noticable grey flecks around him"
  
• "lip sinking during some points with the boy in the bedroom seemed a little bit lack i couldnt tell if he was saying the words or just saying something completely different"
  
• "some of the camera angles seemed amateur they did seem like they were just some kids running around with a hand held camera other than a professtional crew
  
• "lighting at points were too dark eg. the parts filmed in Manchester witht he girl where she ran away it seemed as though the the camera turned off or something it just went completely black"

Things we can do to improve:

• To combat the problems with the green screen we would need to spend more time and care when selecting the chroma key and chooseing the softness and the width of the key to get rid of the grey flecks of any other unwanted colour interferance
• To improve the lip sinking all we need to do is re shoot the scene and make sure that the actor we used adds extra emphasis on his pronounciation of the words he speaks.
• We need to take more time and concideration when picking the shots we use for the video such as which ones look professtional and which ones fail to meet that criteria.
• Also we need to put more consideration into where we set our video and that it has plenty of lighting so that there are no "balckouts" or where the audience cant understand what is going on
  

directors commentary/ evaluation question 4 part 1

How did you use media technologies in the conrtuction,research, planning and evaluation stages?

This is the directors commentery that I made to explain some of the different techniques I used during the editing process

Camera and Techniques

How did you use media technologies in the conrtuction,research, planning and evaluation stages?

We used a had held camera (LEGRIA F306) to film all of the shots for the parts with the bullys in the house, forest and in the northern quater. For the steady shots we had the camera on a tripod to keep the shots still instead of them all being jerky or that we could pan successfully. For some of the shots of that circles characters, we used the steady camera technique where held the camera close to our chests to minimise the camera movements.

evaluation question 4 / fades

How did you use media technologies in the conrtuction,research, planning and evaluation stages?

we added fades throughout the chorus as you can see in the pictures above

first i selected the fountin pen tool

then i added the two dots into the black line you can see in this picture with that tool

i then used the tool to drag the dot on the right down to then make it into a fade transition

green screen editing process / evaluation question 4

How did you use media technologies in the conrtuction,research, planning and evaluation stages?

Step one: I got the clip that I wanted onto the time line and as you can see it looked like just a green background.
Step two: I added an effect called Chroma Key onto the clip and moved the colour in the central box over to a green that made the green background change to white. I also had to change the width and softness of the green colour so get rid of all the small fragments of green from the background there was
Final step: I placed another effect on top of the Chroma Key called Desaturate that when i changed the level of saturation the clip changed from colour to black and white as you can see in this picture in the box on the far right you can see that it is all black and white.

By jack Brittain

Album magazine advert analysis

The advert above is for the foo fighters album: wasting light. The use of the star ratings are effective as it emphasises how good the album is which persuades people to purchase it. As well as this, the fact that they are promoting the album as: "the number 1 album in the world" also suggests its a great album, which is then furthered by the amount of countries that the advert states it is being sold in. This shows that the band are very succussful as they are well known throughout various countres throughout the world. Furthermore, the use of the band members faces helps fans recognise that this is a foo fighters album. Also, the advert includes the credits for the production and distribution companies at the bottom of the page, which is very useful as it shows the audience who the band is signed to. furthermore, the band promote their album further by including their official website where fans can purchase the album, as well as their twitter and facebook accounts so that fans can keep up to date with the latest news about the band.

CD Cover + Poster Update

Production wise we have created the majority of the CD tiles and We have also created most of the poster. The poster at this Time appears to have priority as we need to research porduction companies etc to add to the the ppster and also to the 4th and last CD tile.
The tiles on the CD album cover have a flowing theme within the album. The main picture is of Gingerbread men being bullies as the main image, we followed this theme and we also created a second image of the gingerbread man bully victim and this would be on a seperate album.

Video Update

Today, we have been editing our video using the programme: Final Cut Pro. we had previously edited most of our video but due to some of the video footage being slightly poor, we had to go out last week to re-shoot some of our shots which meant we had to remove the previous shots from the timeline and replace them with the new footage we had. Also, now that we had the footage that we recorded using green screen, we were able to edit it into the video in order to begin to finalize the editing for our music video. we anticipate to have our video finalized by thursday.Above is an image of Final cut pro. It shows the timeline where the footage is place and edited, there is also the timeline preview where you can watch your production and make the changes on the timeline if necessary. Allong the side is where the video clips we have filmed can be located and can be cut, edited and dropped onto the timeline anywhere.

Green Screen

We used the green screen recording studio to film the band members playing the chorus, we are going to put them infront of a white background to create the "void" image which is a stereotypical aspect of pop and rock videos. the way the technology works is that the grey sheet in picture 1 has fragments of glass woven into the fabric, a green light from the ring around the lens of the cameras in pictures 3 and 4 shines onto the sheet the background will then look green and then any image can be put behind on the sheet in editing

Technical Difficulties

Whilst trying to film the Bands performance for our music video, we encountered a few problems in that; on wednesday, the software had crashed meaning we were unable to film using the green screen studio on that day. Due to this, we had to edit what we already had and try to record in the green room the following day. However, we were unsuccessful with this as we we unable to use the drums and the bass guitar becuase they were both being used for lessons. we were, however able to film a segment of the performance as Dean had brought in his own guitar which meant we were able to film some close ups of Dean playing the guitar from different angles.

We have now arranged to re-shoot some of the video, as well as filming some new shots during the weekend in locations we've previously selected and we are going to film the rest of the band performance on Monday.

CD cover analysis Three days grace life starts now album

This CD cover is typical of a rock genre as it conveys aggression which can be a main emotion given of by this genre. The cover shows 2 figures with blacked out faces smashing electornic equipment with baseball bats. Where the devices break they have crows flying out showing that rock is also an art form not just anger. The colours are very contrasting with black and pink making the image stand out from the cover. They put the titile of the band and the title of the album at the top of the cover to bring focus on who it is and the graphic they used on "three days grace" is the writing that fans of the band recognise and ascociate with them.

CD cover Research

Album: IOWA
Artist: Slipknot

upon looking at this album artwork it is quite peculiar as the image displayed on the front of the album is a goat.
The picture is very dark; this dark imagery would appeal to the target audience of rocker teenagers and young adults.

I believe the choice of a goat was to try and do something weird and unusual to make the album cover something memorable.

The image of the goat is quite complicated with its different colour layers it almost makes it hard to distinguish what the image is showing.

The text font is quite rugged but isn’t large in any way. The text is red that matches the album image but the band name ”Slipknot” is in white that makes it very noticeable.

CD Covers Introduction

We have been asked to desighn 4 CD cover panels. These panels will be 400 x 400 pixels in size.

Stereotypical album covers will be very dark looking and would appeal to the audience in this way. The people who are trying to sell this genre of music would show some sinister looking images on their albums to grab the audience’s attention and draw them into buying the album with the curiosity of “I wonder what this album is about?”

Advert Post Analysis

Artist: Kasabian

Poster: West Ryder Pauper Lunatic Asylum

This poster is a good example of how rock artists portray an image of a Dark angry rocker. The poster above is from the English rock band: "Kasabian" who were promoting their new album: The West Ryder Pauper Lunatic Asylum. Instantly, you can recognize that the band is trying to portray the stereotypical "Rocker" image in many different ways. Firstly, the band members are all dressed in quite dark clothing. This is a feature of many rock-bands as rock is commonly associated with quite dark, aggressive songs. Secondly, the fact that all the band members have long dark hair emphasizes they are a rock band as this too is a feature of many rock artists. Thirdly, the way that the band members are stood portrays an aggressive, angry "rockstar" look, as does their Gothic make up they are wearing. It is Clear to the audience who the main band members are as they are stood sideways looking directly at the camera. furthermore, the Lead singer seems to be dressed differently to the rest of the band members as he is wearing a black jacket with a golden leaf design, suggesting he has power over the group.

Location

There are a variety of different locations that we plan to use for our music video. Since we have opted to go for a narrative music video, we have chosen specific locations that we feel will relate to the lyrics, for example the opening scene will take place in Dean's bedroom as the opening lyrics are: "....He wakes up haunted....". Also, we have chosen to use a large field which is near to dean's house as we feel this is an effective location to show the male bully running away, trying to escape the " voices in his head". also, for the first scene for the female, we plan to use a dark back alley in the Northen Quarter in Manchester City centre as we feel there are good locations around this area which would be sutiable for the scene; "….she takes the long way home…". Also, for our bands performance, we have decided to use the green room that is available to us in college as this is the only place where we can create a purgatory effect for the band performance since we will be able to make to room which they are performing in look the same colour.

Location Shots and shots we didnt use

This is the first location we chose to use for the opening scenes of the music video. This is the bedroom where we show the bully waking up from a nightmare.

This is the opposite side of the bedroom that we have used.

Above is where we used a panning shot showing the bully leaving his house.

This is a shot of the street outside the bullys house. In this shot we see the ghost( Jack) which is constantly being reminded to his problems, for the second time in the music video. (the first time is in the bedroom scene.

This is the woodland where we took some shots. We chose this location as it looks like a forest and is effective for a certain scene in the music video.

This image shows the point in which the bully stops running in the video as he appears to be worn out after running in an attempt to escape the voices he can hear.

These are our initial Ideas as to where to film the second half of our music video. In this part of the filming we film our second main character, a female bully. This will be filmed in the backstreets of Norther Quater, Manchester.

We liked this location because it is very grimy and quite a dark location. This is appropreate locations like this that match the music video. We chose this shot to be our main setting for the song during the second verse where the female character in the video is first introduced

This is another backstreet we could use in manchester, a little less grimy and possibly a bit too short to use

This is a great location to use the narrow street is good and we could use this location well for our music video

this is a good location it looks very workiing class but our idea is to use an empty backstreet to show how alone she is.

These images were possible locations for our filming but we didnt use them because of the shots we retreived from previous locations left us with no need to use them.

Costume

The costume in our music video will be pretty stereotypical for rock music videos. We will be casting ourselves as the band members and we will be wearing a majority of black clothing. The black clothing will appeal to the audience as it follows the clothing style that the band members and audience share. And as for the bullies they will be dressed in regular clothing appropriate for their age range, jeans, shirt/jumper ect..

As you can see from the image (right) the audience that would follow this music genre wear this style of clothing. Mostly dark clothing with a black t-shirt. Jeans are there choice of clothing some wearing skinny jeans and wearing different styles in woollen jackets.

The target audience could also be found with piercings on their faces and tattoo's on their bodies and arms.

Following the trends of the target audience we can appeal to the target audience by wearing the same style of clothing in our music video.

Avenged Sevenfold - Nightmare [Official Music Video]

This band have a very similar genre to our music, this music video shows aspects whic we have come up with too four our music video, mainly how they deplay there band memberes performing.

Shot List

1) Birds eye view of the male bully face looking distressed during a nightmare

2) Long-mid of the male bully after he woke up sitting up and turning to sit at the side of the bed

3) The camera moves to the other side of the male bully showing another male character that is believed to be the to be a figment of the bully's imagination

4) Cuts to a face on close up of the male bully and the other character enters from the side and then exits form the same side

5) Shot from behind the two characters and the male bully leaves the room and slams the door

6) Shot outside the bullies house as he leaves the garden the camera tracks his movements and reveals the other character waiting for him and then begins to follow him

7) A tracking long shot of the male bully running down the path seemingly running away from something

8) Establishing shot showing the bully running through the woodlands and slowing down looking to be out of breath, he stops and seems to be very distressed

9) Chorus begins and there is a close up of the singer infront of a white background

10) long shot of the entire band as they play out the chorus

11,12,13) close ups of the individual band members (guitarist, bassist and drummer)

14) close up of the singer singing the last line of the chorus "maybe he needed to be wanted"

15) point of view shot of someone walking down a dark alleyway

16) long shot of some steps we see the the figure from the previous shots sat in the same position as when we first met him and we see a girl walk across infront of him

17) close up of the figure looking up seeming to follow the girl as she walks past

18) mid shot of the girl walking slowly and the figure walks out from behind her

19) high angle shot of the girl turning around to see whats behind her

20) close up of the girls face from the side and the camera then pans around to show her emotions

21) long shot of the girl turning to run away as she noticed nothing is behind her

22) shot of another character walking down the street, the girl then charges into him , "looses her temper" and grabs the man by the collar

23) we see the girl looming over the man who is now on the floor, the girl realising what she has done runs away and the camera pans along, the girl then stops dead in her tracks as she sees the figure again stood right in front of her

24) shots of the band behind the white background singing the second chorus

25) beginging of the instrumental we see a high angle shot of the male bully seemingly over somone and he punches down looking to be hitting somebody

26) shot reverse shot of the girl running and it switches between her and the male bully punching down the shots swtich between 3 and 4 times

27) close up of the girl screaming

28) long shot of the male bully walking away with the figure on the floor

29) mid shot as the male bully sits down leaning up against a tree the camera then pans to reveal the figure is sitting next to him

30) multiple shots of the band playing the final chorus and ending the song

Production treatment

By Dean Cooke, Kieran Burke & Jack Brittain

Song Title: Bully

Artist: Three Days Grace

Genre: Rock

Length of song: 3:39

We decided to choose “Three Days Grace- Bully” for our music video as we feel there are a lot of things we can do with the song. We have decided to go for a narrative approach for our music video since the song uses a lot of lyrics and tells the audience a story of how the mind set of the bullies are put forward to ordinary people and that they are damaged and vulnerable. The intended audience for our music video is both male and females who are quite gothic and are aged 13-25 as this is stereotypical age group for this type of music in the rock genre. The older generation may also find this song appealing because it is still from the rock genre however, it is intended for the younger generation of rock fans as they tend to listen to this type of rock more often, whereas older people tend to listen to music that existed when they were young.

The General idea for our video is about how the mindset of bullies is put forward to ordinary people through violence. The main focus point for the video is of a boy and a girl. Throughout the video, the boy is being tortured by voices in his head and the girl appears to be alone without any friend, suggesting that they are the victims of bullying. The message that the song is trying to put across is that it is not the family’s or friends fault that bullies are created, it is the bully himself who has problems which have not been resolved and this is making them act out. This is put across to the audience in the song when it says: “maybe they just needed to be wanted”, suggesting that they feel lonely and by themselves when they need help.

We have decided to choose a variety of different locations for our music video that will fit in with the song and the lyrics for example, the dark, dim bedroom is relevant as the opening lyrics talk about how: “He wakes up Haunted” so the use of dim lighting will create a disturbing effect. Also, the Purgatory setting for the band members matches the stereotypical location for many rock bands, as the fully white background will display the band well. As well as this, the woodland will create a dark effect and will fit well with the rock genre.

Furthermore, we have decided that we are going to portray the lead singer as a ghost that narrates the song, as the singer is the person who tells the audience what is going on. As well as this, all the actors will be wearing dark clothing to portray the stereotypical rockstar image that is used by most Rock Bands.

Also, we have decided it would be a good idea to use a blue sepia effect on all the shots of the bullies as blue is seen as a dark and depressing colour so it would be effective to use as it will portray to the audience that they are the bullies.

Recording Days

We plan to use Wednesday’s lesson to film our music video, as well as filming at the weekends and Monday afternoons, as these are the days that we are all available for filming. On Fridays, our time will be spent using the green screen to film our purgatory shots and we plan to finish all our editing over a 3-week period once all the filming is complete.

Red Hot Chili Peppers - Can't Stop (Video)

We have decided to focus on the performance aspect for the instumental segment of our music video.
Red Hot Chilli Peppers are a good example of this because there clips in there music video's are completely random and have no link to the music.

Three Days Grace - Bully [Lyrics & HQ Audio]

We have chosen Three Days Grace - The Bully for our music video as the song does not have a video of its own and we felt like we could create our own artistic ideas

Bully Lyrics

He wakes up haunted
With voices in his head
Nobody knows it but today he won't go unnoticed
He can't forget
Can't forgive for what they've said
He's never been so hurt
But today the screaming is over

Blame the family
Blame the bully
Blame it on me
Maybe he needed to be wanted
Blame the family
Blame the bully
Maybe he needed to be wanted

She takes the long way home
Fighting her emotions
She's a loner but today she won't go unnoticed
If she can remember
When she loses a temper
Nobody knows her
But tonight the silence is over

Blame the family
Blame the bully
Blame it on me
Maybe she needed to be wanted
Blame the family
Blame the bully
Blame it on me
Maybe she needed to be wanted

( Instrumental )

Blame the family
Blame the bully
Blame it on me
Maybe they needed
Blame the family
Blame the bully
Maybe they needed to be wanted
Blame the family
Blame the bully
Blame it on me
Maybe they needed to be wanted
Wanted

Korn - Freak On A Leash

Music video: Korn- Freak On A Leash

Genre: Rock

The video opens up with a quick animation, along with an instrumental that starts with the song. at the end of the animation, we can see that the guard appears to shoot his gun. The camera follows this bullet which flies through the air, past all the children in slow motion, then enters reality as it tears through a poster in a girls bedroom. It then crashes through a lava lamp in slow motion to create an effect, and exits the room through a wooden board that is hung up on the bedroom wall. We then see that it crashed through the kitchen, destroying a piece of pottery in the process. The bullet then exits the house, where the camera cuts to show the band members in a room which is lit by artificial lighting through many small holes that cover the ceiling and walls, suggesting they are bullet holes. A variety of medium and long shots are used to show the Band members. They are all dressed in black clothing which is a stereotypical dress sense for the genre, and which also suggests they are dark people. The lead singer has black dreadlocks and he is wearing a black kilt which is part of his rockstar image that he potrays throughout many of Korns music Videos. A lot of mid shots and close ups of the singer to create a focus point. After this, a cross cut is used to show the bullet once more flying down a street. It then enters into a back garden where a childrens party is taking place, bursting the balloons. Throughout the video, the bullet seems to be causing destruction in time to the beat of the song in slow motion. The bullet then travels through a gym in a house, and then through a korn poster in the room, creating a hole in the room where the band is playing, further suggesting that the holes were created by the bullet in the first place. The Bullet can then be seen moving towards the lead singers face. He responds by performing some kind of beat-boxing which makes the bullet move backwards away from him. It then proceeds to fly around the room, towards the other band members who make threatening faces, making the bullet move backwards again. After this, the instrumental kicks in again and the bullet then exits the room via the hole it came through, destroying a coffee machine, a magazine and a t.v. in the process, as well as narrowly avoiding a man jumping into a pool and a boy on a swing as it makes its way back to the hole it originally came from. The scene then finally cuts back to the animation that was seen at the start of the video, showing a girl catching the bullet and then dropping it into the security guards hand. The camera then pans back to a fence which has a warning sign on it, and the video ends. this video would agree with Goodwin's theory slightly as it includes a lot of close-ups of the band members faces to show the audience who they are, and the lyrics relate to the music video.

Breaking Benjamin - The Diary of Jane

Music Video: Breaking Benjamin – Diary of Jane
Genre: Rock

This narrative music video begins with panning long shots of the location of the video the music video reveals that they are in an abandoned mansion, which is a convention in a lot of popular rock music videos.
With an establishing long shot of the band in a large room filled with furniture you would expect to find in this location. The music video then cuts to a shot of a woman in a bathtub whose eyes open on beat to when the guitars and drums strat.
The natural lighting seems very dull and low key; this connotes a dark atmosphere to match the genre of the music. Most of the shots are close ups and mid shots on the lead singers face. Others consist of long shots of the whole band together with one or two close ups of the other band members.
Shots of the woman roaming about the mansion connects with the music lyrics as they refer to the woman how she is dressed in a white gown (conveys innocence) and how the whole song about “the diary of Jane”. A link between the visuals and the lyrics how the singer says, “look the other way” it then cuts to the mid shot of the woman as she turns to look over her shoulder.
Shots between the band and the woman seem to be from two different worlds. When the woman enters the same room as the band, the band is not there. This is an example of cross cutting where the two shots meet in one place. However, how the band disappears as the woman enters the room suggests that either the woman or the band members are ghosts.
There is some camera shake used in this music video, this is as the music kicks in and the shake matches the movements that the band members create.
The costume of the band members and their arrangement are all stereotypes of heavy rock music what they wear is stereotypical because it is mostly all black clothing and bandannas and the main singer is stood at the front as main focus of the audience’s attention. The guitarist and bass player are behind the singer and the drummer is at the back behind the singer.

Change of plans

Originally the genre of music was chosen was due to our choice in music and what music video we wanted to create. But the music provided too much foul language.
The genre was dubstep music but due to the change we have now switched to rock music.

http://www.youtube.com/watch?v=pI0Kwutugeg&ob=av2e
The link above is the origonal music we has selected. But as you can hear if you listen to the music there is a lot of bad language.

We explored our options with our original idea like muting the bad language. However we found that the end product would not be as effective with the muting involved.

First Of The Year - Skrillex Music Video Analysis 1

Music Video: First Of The Year (Equinox) – Skrillex

Genre: Dubstep


The narrative of this music video is of a sinister looking man stalking an innocent appearing child. However the child appears to be possessed by a demon and attacks the man.

The music video starts with a close up of a man’s hands with a key prop of a sweet. The camera then moves upward to show a close up of the man’s face. It then cut to a shot of the man from behind revealing his location at a children’s playground.

It is common in music videos of this category to cut to different shots in beat to the music. This is demonstrated in this music video often.

After this there is a cut in beat with the music starting to a mid shot of a young girl skipping down the road. The mid shot reveals objects behind her, in this case the man. The man follows the girl down this road and down some steps into a cellar. During this there are cut shots of close ups of the man’s face and mid shots of the girl, these cuts occur in beat with the music.

In the cellar, the lighting becomes dim in contrast to the bright natural lighting they had when outside. This suggests the possibility of something sinister might occur, the mid shot of the man displays him in the new setting and then cut to the beat again of him using the key prop of what might be chloroform which reveals the mans intentions.

Then the music video cuts the a shot of the girls chest revealing a baby doll’s arm in her dungarees pocket, as well as a cable leading down from her face. Then it cuts in beat to a medium shot of the man looking sinister as he approaches the girl. It then cuts again to the beat to the camera moving up to the girl’s face to show her using a key prop of a red phone. After, there is a shallow depth of field shot of the rest of the phone in her hand with the man out of focus in the back of the shot.

After this there is a mid shot of the man facing the girl. It then cuts to a close up of the girl’s face that looks up toward the camera and then screams words in lip sink with the music.

The music then takes it up a beat and the music video shows the man being thrown about in the air, believed to be done by the girl who until this point appeared innocent, and now seems to be possessed by a demon.

Goodwin’s theory is put into place in the video, as the music demonstrates some genre stereotypes of the dubstep. The visuals relate to the music itself the editing of the video goes with the music behind it, there are no lyrics to this song so the sound portrays all the emotions and relates to the audience. There are no close ups of the artist as the artist does not appear in the video this goes against Goodwin’s theory because even though he is a relatively new artist he does not get the recognition in his own video as other genres would.

All the shots appear in slow motion of the man and also rewind to fast-forward while matching the rhythm to the music. The effects around the girl are good considering how they used visual effects and used them in beat to the music. This is a common thing to see in this music genre, as it is a major characteristic in the dubstep music videos.