Production treatment

By Dean Cooke, Kieran Burke & Jack Brittain

Song Title: Bully

Artist: Three Days Grace

Genre: Rock

Length of song: 3:39

We decided to choose “Three Days Grace- Bully” for our music video as we feel there are a lot of things we can do with the song. We have decided to go for a narrative approach for our music video since the song uses a lot of lyrics and tells the audience a story of how the mind set of the bullies are put forward to ordinary people and that they are damaged and vulnerable. The intended audience for our music video is both male and females who are quite gothic and are aged 13-25 as this is stereotypical age group for this type of music in the rock genre. The older generation may also find this song appealing because it is still from the rock genre however, it is intended for the younger generation of rock fans as they tend to listen to this type of rock more often, whereas older people tend to listen to music that existed when they were young.

The General idea for our video is about how the mindset of bullies is put forward to ordinary people through violence. The main focus point for the video is of a boy and a girl. Throughout the video, the boy is being tortured by voices in his head and the girl appears to be alone without any friend, suggesting that they are the victims of bullying. The message that the song is trying to put across is that it is not the family’s or friends fault that bullies are created, it is the bully himself who has problems which have not been resolved and this is making them act out. This is put across to the audience in the song when it says: “maybe they just needed to be wanted”, suggesting that they feel lonely and by themselves when they need help.

We have decided to choose a variety of different locations for our music video that will fit in with the song and the lyrics for example, the dark, dim bedroom is relevant as the opening lyrics talk about how: “He wakes up Haunted” so the use of dim lighting will create a disturbing effect. Also, the Purgatory setting for the band members matches the stereotypical location for many rock bands, as the fully white background will display the band well. As well as this, the woodland will create a dark effect and will fit well with the rock genre.

Furthermore, we have decided that we are going to portray the lead singer as a ghost that narrates the song, as the singer is the person who tells the audience what is going on. As well as this, all the actors will be wearing dark clothing to portray the stereotypical rockstar image that is used by most Rock Bands.

Also, we have decided it would be a good idea to use a blue sepia effect on all the shots of the bullies as blue is seen as a dark and depressing colour so it would be effective to use as it will portray to the audience that they are the bullies.

Recording Days

We plan to use Wednesday’s lesson to film our music video, as well as filming at the weekends and Monday afternoons, as these are the days that we are all available for filming. On Fridays, our time will be spent using the green screen to film our purgatory shots and we plan to finish all our editing over a 3-week period once all the filming is complete.